The Newhall Signal
Communicating During Times of Crisis

One of the questions asked by small business owners is "why do I need a website?" If a particular business or organization doesn't actually sell products, the owners may not see the need or importance of a web site. They also may be very successful with conventional non-internet based communication and see no need to have a web presence.

Rather than go into the conventional benefits of a web site, the recent unexpected events bring forward a valuable additional advantage of a well-planned web site.

During a crisis, whether it be local, (earthquake, fire, power outages, etc.), personal, or on a national level as we are experiencing now, being able to quickly communicate with customers, employees, or others important to your organization can be of vital importance. Unfortunately it might not be practicable or even possible using conventional methods. You may not be able to gain access to the location containing important names and phone numbers. There may be too many people to contact, even if you could get access to numbers or a phone. Local phone service may not even be available and you may not even know all the people needing updated information.

Another consideration. Your organization may be able to offer needed services. It may be urgent to quickly make these services known. Example: A local hardware store owner may post information on their web page specific to a local disaster, informing customers of extended hours or an alternate temporary business location.

What about more common occurrences such as a fire or even a water pipe break preventing you from gaining access to your facility? It would be important to communicate with your employees to inform them of what you need them to do. You would also want to assure your customers that you are still in business and how to best contact you until you are back to business as normal.

This is where the proper web site can become invaluable. A web site by its very nature can easily make important communication possible. You web site will also still be there even if your business location isn't. Employees or customers can view your site from their homes or any location in the world to get up to the date information. Hundreds or even thousands of people can get up to the minute information from your site without you making or taking a single phone call.

To make all this practical, the business owner needs to have quick and easy editing access to their web site from any location. Unfortunately many business owners would not know where to begin or who to call in an emergency to have immediate updates or information added to their sites. Also most small business owners cannot afford to keep on staff a person with advanced web editing skills.

The Solution - Browser based editing:
There is one type of web site that solves this problem. A web site that includes a feature commonly referred to as "browser based editing". Browser based editing or "Remote Control" permits a business owner, manager, or authorized staff member to make changes and modifications to their web pages using only an Internet browser. In other words, as long as the business owner can get access to the Internet, this type of web site allows them to simply view a page in the browser, and then make live changes. As long as the owner knows the password, changes can be made live from anywhere, from most any computer. No additional software is needed and the business owner uses plain English and their mouse to make changes. No HTML or other programming skills needed.

Remember a web site is a very powerful tool and can be used for much more that often realized.

Craig Volding (800) 585-9210 ext. 393

Craig Volding is president of specializes in affordable web site packages featuring browser based, "Remote Control" editing.